Women of the South Asian region are handcrafting what their ancestors have passed down to them and Craft Stories is empowering these women by weaving them into the brand. They are reviving ancient Mughal, Kashmiri, Persian and even Afghan influences, going as far back as the Mesopotamians who developed the Indus Valley belt, to Alexander the Great who passed through the North and left a hybrid of Euro-Asian characteristics. Each chapter of the South Asian history is incorporated into the warp and weave of Craft Stories, reincarnated in the form of modern fashion accessories .
Craft Stories translates these crafts into free spirited and trendy jewelry of modern women carrying the exuberance of culture. These are women looking to be global citizens without having to compromise on their identity.