ABOUT THE DESIGNER

Huma Adnan

Huma Adnan (born 23 July) is a Pakistani fashion designer and one of the first to introduce a fusion of European bohemia with a Pakistani twist, mixed with traditional crafts and contemporary cuts to give her label a very distinct signature style. She was born and raised in Karachi, Pakistan. Her designs are available under three distinctive brands namely FnkAsia (fusion wear), Huma Adnan (bridal couture pret) and Craft Stories (jewelry and home accent made by refugee artisans supported by UNHCR).

Early life and education

Born in a typical Pakistani household where women are expected to play stereotypical roles, Adnan was determined to pursue her chosen career. Adnan did her early schooling from St. Joseph’s Convent Karachi. During her childhood she spent her summers at her ancestral hometown near Faisalabad. Her maternal family owned textile business always intrigued her with crafts and colors from the village. Armed with a master’s degree in marketing and advertising from the University of Karachi, Adnan initially started off in the banking career but later joined as a director for the house of Amir Adnan. Branching forth from her husband’s label -- The House of Amir Adnan -- Huma put her sartorial genius into designing a dynamic layering of colors, textures and prints to run her own fashion label by the name of FnkAsia in 2005.

Inspiration

With a gifted ability to detect aesthetics in flamboyance, Huma takes inspiration from every part of the world and translates it into traditional crafts with contemporary cuts that redefine elegance.Huma first started out in fashion by helping out with her husband Amir Adnan’s brand. Branching forth from The House of Amir Adnan, Huma put her sartorial creed and genius in clever layering of colours, textures and prints to run her own label, a decision that came after a trip to Florence where she was attending a few fashion workshops. Subsequently, she decided to fuse Pakistani craft with the inspirations from the Italian city, quickly garnering attention for her eclectic and non-traditional appeal. “My creations are an amalgamation of global fashion and my personal aesthetic, which draws from the art, craft and colours of Pakistan,” Huma explains what gets her creative juices flowing. The fashion house began to reach a broader audience after venturing into the bridal line recently – Huma Adnan’s coveted bridal trousseau specially caters to a Western clientele and young brides who are looking for a fusion of contemporary and traditional take on fashion and who want a flavour of Pakistan on their big day, whichever part of the world they may be. This, of course, fits perfectly with the designer’s creative philosophy as well because the Huma Adnan designs, “jewellery, pret, bridal, all have the same underlining signature; to promote Pakistan in one form or the other”. Known for creating appealing Pakistani-bohemian visuals through her work, the designer still eyes further expansion.

Career

Adnan was the first designer to open a flagship store in California Valley Fair Mall in the year 2010, however due to recession and economic forces, the studio had to shut after two years of successful operation. Subsequently Adnan had eight stores across Pakistan and three in the UAE.

Running a studio in Karachi at the swanky Dolmen mall by the sea, the designer produces both FnkAsia fusion wear and Huma Adnan bridal couture pret as well as the Craft Stories series consisting a line of handcrafted accessories made by refugee artisans based in various camps in Karachi. These craft workers are upskilled by the designer herself who collaborated with the United Nations High Commissioner for Refugees (UNHCR) to bring the best out of these refugees and providing them with a source of income. Hence, making the refugees self-sustainable in the business of fashion.

Besides Pakistan, Adnan has been invited to the prestigious Developments in Literacy Foundation (DIL) in San Francisco, Association of Physicians of Pakistani Decent of North America (APPNA) and Irvine Pakistan Parents Association. Besides several other shows in the USA, UK, UAE and India.

Adnan’s coveted trousseau specifically caters to a diverse clientele that include young brides who want both contemporary and tradition infused within their fashion choice having a Pakistani essence on their big day, no matter in which part of the world they may be. This of course resonates perfectly with the designer’s vision because every design by Huma be it jewelry, pret or bridal wear; all have the same underlying signature which is to promote Pakistan in one form or the other. Known for visually constructing a Pakistani - Bohemian appeal through her work, the designer still eyes further expansion. In recognition of her innovative use of fabrics and patterns as well being a force behind a pioneer women’s brand.

Design Philosophy

Huma Adnan mixed traditional crafts with contemporary cuts to give her label a very distinct signature style. Since its inception in 2005, FnkAsia has been synonymous with color, craft and panache. Huma’s master craftsmanship lies in her ability to translate almost any idea into a cutting-edge runway masterpiece. Her outfits have been donned by free-spirited and confident women who are drawn to the brand’s unique signature aesthetic that juxtaposes designs that are vintage and modern, reserved and unrestrained, and traditional and innovative.

Philanthropy

As a designer, Huma Adnan has always invested in experimenting with indigenous crafts. Being a staunch philanthropist at heart, she simultaneously worked with women from rural areas in as well as refugees in Pakistan to lift them into a sustainable economic atmosphere.

“We as fashion influencers have the potential to start new economic cycles. My brand utilizes indigenous crafts from different parts of the world with underprivileged artisans craft and train their business acumen.” Huma says.

Working with various human welfare organizations and collaborating with the UNHCR, Huma has played a key role in training the refugees from Sudan, Yemen, Afghanistan, Burma and Uzbekistan living in Karachi.

“The refugee crisis is a humanitarian one. These people lost everything except their courage to move forward. It is up to us to recognize them as productive members of the society rather than a burden.” Shares Huma as she realizes her potential and responsibility as a prominent figure in the Pakistani Fashion Industry.

Awards and recognition

  • In addition to being internationally recognized, Huma has been awarded with Livelihood Training certificate by the UNHCR in 2018.
  • Huma Adnan also serves as the Pakistan board member of CalPak Education Services.
  • Statement of cooperation between UNHCR and Huma Adnan 2018.
  • In appreciation of her relentless efforts towards children’s education and women empowerment, she was certificated by Eric Garcetti, Mayor Los Angeles in 2018.
  • Awarded by Charlie Beck, Chief of Police LAPD in 2018.
  • Awarded by Ed Royce and Judy Chu, Members of Congress in 2018.
  • Huma Adnan was nominated at the Lux Style Awards
  • Received Ladies Funds –Women’s Achiever Awards. 2017

References

https://gulfnews.com/world/asia/pakistan/refugee-made-jewellery-shines-at-fashion-show-1.62591466

http://www.arabnews.pk/node/1503176/pakistan

https://www.thenews.com.pk/magazine/instep-today/367549-huma-adnan-joins-hands-with-the-unhcr-for-craft-stories

http://www.arabnews.pk/node/1461681/lifestyle

http://fnkasia.blogspot.com/

https://www.somethinghaute.com/fnkasia-turns-ten/